Montreal-based Akoha is one of Canada’s coolest startups, creating a “social reality game” that rewards players for doing good. Along with the game Akoha has created a social network to connect players. To succeed, Akoha needs to create a great experience—and that’s where they turned to Toronto’s Normative Design.

Normative principal Matthew Milan worked with Akoha founder Alex Eberts not just to design a better experience, but to create a culture of design in a company composed of developers. We’ll hear their story, along with practical tips and tricks for adopting and encouraging a design culture in organizations of any size.